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“Project Snapshot”

Client

CrossFit Rave

Industry 

Fitness & Community

Services Provided

Brand Story Video, Creative Direction, Campaign Strategy

Objective

CrossFit is for everyone -Not just athletes.


“CrossFit Rave coach supporting members during a group workout, highlighting community and encouragement.”

“Project Snapshot”

Client CrossFit Rave
Industry Fitness & Community
Services Provided Brand Story Video, Creative Direction, Campaign Strategy, Brand Photography
Objective Build awareness and trust by showing that CrossFit is for everyone — not just seasoned athletes.
“CrossFit Rave coach supporting members during a group workout, highlighting community and encouragement.”

“Finding the ‘Why’ Behind the Workout.”

Our first meeting with Miguel, the owner of CrossFit Rave, wasn’t about cameras or lights — it was about his story.
He shared how CrossFit transformed his life in his 40s, reversing years of medication and building a lifestyle rooted in community and consistency.

That authenticity became the heart of the campaign.
Our goal: capture real people, real sweat, and real transformation.

“Storytelling That Builds Trust.”

We centered the narrative on “CrossFit is for Everyone.”
By highlighting diverse members — parents, professionals, and beginners — we broke down the misconception that CrossFit is only for elite athletes.The brand video was supported by short-form clips for social media, each focusing on different parts of the journey: community, progress, and confidence.

“A Story That Moved People — and Membership.”

💪 25–40 % increase in gym memberships after video release

🎯 Social engagement up > 60 % within first 30 days

📍 Video viewed > 10 K times locally across platforms

The video resonated because it was honest. It didn’t sell workouts — it shared purpose.
By leaning into authenticity, CrossFit Rave attracted people who saw themselves in Miguel’s story.

“When you work with True Narrative Media, they don’t just film — they understand your story. They captured the energy and community behind our gym perfectly. Every new member who walks in says they found us through our video.”
— Miguel Rodriguez, Owner of CrossFit Rave

“Your story deserves to move people — and your business.”

“Let’s turn your next project into a powerful story that moves people.”