After leaving KDUS 1060 Phoenix, EZ Sports Talk needed to reestablish its presence without a traditional radio platform.
With no on-air programming or digital strategy, their audience began to fade.
True Narrative Media stepped in to rebuild the show’s visual identity and audience connection — through live streaming, digital reels, and social storytelling.
Our approach transformed EZ Sports Talk from a weekly broadcast into a multimedia brand — visible across YouTube, Facebook, and LinkedIn.
We produced:
🎥 Live stream video production with multi-camera setups at both studio and remote locations.
🧠 Creative direction & show design — animated intros, lower-thirds, and branded overlays built in-house.
📱 Social content strategy — short-form reels capturing energy, humor, and highlights.
🎬 Media reel development — used to pitch and secure syndication with SportsMap Radio.
Metric | Result |
YouTube | Gained consistent weekly viewers & subscribers |
Facebook/ LinkedIn Live | Reached thousands of unique viewers across Arizona |
Reel Content | Increased engagement and reach with highlight clips |
Sydication | Signed with SportsMap Radio - national exposure achieved |
Brand Presence | Full video identity built - intro graphics, logo animations, social cuts |
EZ Sports Talk evolved from a local radio show to a digital sports brand with consistent live-stream presence.
Their online growth, paired with the professional media assets produced by True Narrative Media, secured national attention and credibility — leading to their syndication deal
Hear directly from host Ed Smith, as he shares how True Narrative Media’s production, creative direction, and digital strategy helped take EZ Sports Talk from a local studio show to a nationally syndicated brand.
“Ed Smith, host of EZ Sports Talk, shares how True Narrative Media helped transform their sports show from a local broadcast to a nationally syndicated brand through professional live streaming, social storytelling, and creative production.”
From local venues to national radio, this partnership proved that the right video strategy can open doors and audiences far beyond what a microphone alone can reach.
What started as a local sports talk show became a nationally recognized voice for sports fans — powered by consistent storytelling, live streaming, and strategy.
Through on-location shoots, social media campaigns, and a unified digital presence, EZ Sports Talk proved that authentic content can amplify connection far beyond the studio.
