Skip to main content

“Project Snapshot”

Client Michelle Hayward-Keyed in with Michelle
Industry Real Estate & Lifestyle Branding
Services Provided Video Production, Podcast Development, Social Media Management, Brand Photography
Objective Build a recognizable personal brand that connects emotionally with homeowners, buyers, and professionals across the real estate industry.
“Michelle Hayward recording an episode of ‘The Real About Real Estate’ podcast.”

“Project Snapshot”

Client

Michelle Hayward-Keyed in with Michelle

Industry 

 Real Estate & Lifestyle Branding

Services Provided

Video Production, Podcast Development, Social Media Management, Brand Photography

 Objective

Build a recognizable personal brand that connects emotionally with homeowners, buyers, and professionals across the real estate industry.


“Michelle Hayward recording an episode of ‘The Real About Real Estate’ podcast.”

Turning Expertise into Authentic Connection

 Michelle wanted to build a digital presence that reflected her depth of knowledge — and her human side.
Despite her credentials as a Certified Divorce Specialist Realtor®, her social presence lacked structure, consistent visuals, and strategy.

"Michelle Hayward speaking with guest for real estate podcast episode."

From Social Presence to Media Platform

True Narrative Media created a cohesive content system including:


  • Professional brand photography to elevate visual identity
  • Podcast setup and production for “The Real About Real Estate”
  • Short-form social content to highlight her personality and insights
  • Scripting & copywriting support to align her tone across all platforms


This transformed her channels into an educational, relatable, and consistent digital brand.

Creating Influence That Attracts Clients

Within weeks, Michelle saw measurable growth:

✅ Steady follower increase across Instagram and YouTube
✅ Increased podcast listens and audience engagement
✅ Stronger brand consistency across all social platforms
✅ Positive feedback from both clients and peers recognizing her as a thought leader in Arizona real estate

Discovery & Brand Voice

We helped Michelle define her message — blending her personal story with her professional expertise.

Production & Content Creation

Filming podcasts, home tours, and brand videos that show real people and authentic conversations.

Social & Visual Rollout

Weekly content planning, scheduling, and optimization for consistency across all platforms.

“From Local Realtor to Recognized Brand”

After 90 days of consistent video and content rollout, Michelle’s brand presence transformed:


📈 35% growth in Instagram reach

🎧 Podcast downloads doubled within the first 60 days

🏡 Increased listing engagement from consistent short-form reels

💬 Recognized as an authentic industry voice in the West Valley


Client Perspective

– Michelle Hayward, Realtor & Podcast Host

“Ready to Turn Your Story Into Strategy?”