The Chamber needed a way to stay visible and relevant in an increasingly digital business world.
While ribbon cuttings and local events brought people together in person, online visibility lagged behind.
Their mission was clear: bring the Southwest Valley’s business stories — and leadership voices — to a wider audience.
Showcase local leaders, businesses, and events through authentic, interview-based storytelling.
Regular LinkedIn and Facebook uploads for every ribbon cutting and Voices That Guide episode.
Repurposed full podcast interviews into short social clips to expand reach and drive engagement.
Produced and filmed entirely by True Narrative Media, this series featured candid conversations with the mayors of Avondale, Goodyear, and Litchfield Park.
The goal was to give residents and business leaders an inside look at the vision shaping their cities.
🔹 30% increase in Chamber membership inquiries during the campaign period.
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Amapola Judd-Shimp, former VP of Partnerships for the West Valley Regional Chamber, shares how working with True Narrative Media helped the Chamber amplify its voice — from ribbon cuttings to the Voices That Guide podcast series — increasing engagement, visibility, and community connection across the Southwest Valley.
Through a mix of video production, podcast storytelling, and social strategy, the Chamber became more than a networking organization — it became a voice for West Valley growth.
Every ribbon cutting, interview, and partnership now tells a unified story of leadership and progress.
